In parallel with this weekend's Brussels Art Days and as a part of Design September, Harlan Levey Projects will present Swedish artist/designer Tobias Allanson.
Trained as a graphic designer, Allanson's activities nevertheless reach much further than the mise-en-page within print or digital media. By using everyday objects, he creates witty installations which he calls 'pseudo-commercial' - ideally able to satisfy his creative drive as well as clients' more pragmatic points of view.
We really love the Computer vs Real series (image above) inspired by the classic "clip art layouting" (several non-matching, low-resolution images pasted together in cheap power point presentations). For this work Allanson created a pixelated cloud out of styrofoam, placed it on various locations and took photos. The photos exposed at HLP will show the cloud placed around the Swedish Archipelago.
Opening: Sep 10th; exhibition runs till Oct 15th