What works

I wanted to talk a little about what seems to be working for me so far.

As I mentioned in previous posts, I created a brochure that features my artwork. I went through the Art In America gallery guide issue and found the galleries that I liked. I've gotten fairly good response from those mailings. I mail a cover letter and my brochure to the gallery. If they're interested, they will contact me and ask for more information. Thanks to that strategy, I have work in one gallery, will be in a group show in another this fall, and I'm talking with two other galleries about possible representation.

Another way that I've gotten gallery interest is just by being in shows. One gallery owner saw my work in a group show and contacted me. I was also contacted recently by a consultant who saw my work in another show (although I'm still trying to figure out if they really want to represent me or if they're just trying to sell me something...).

I also donated a piece to an art auction a few months ago. I have a possible gallery lead due to a contact that I made through the auction.

So I guess the answer is to just get your work out there - the more people see your name and your work, the more likely it is that someone will want to either buy your work, represent you in their gallery, or invite you to be in a show.

I got a great fortune cookie fortune a few years ago that I think applies here: The harder you work, the luckier you get.

So what has worked for you?
 
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